shqa : Forum: Artificial Intelligence in Pharma
Market Access & Medical
Recht & Compliance
Marketing & Sales

Forum: Artificial Intelligence in Pharma

Hands-on / from Pharma for Pharma


Aim of this event: teasing a sustainable use of AI in the pharmaceutical market development. This exchange opens the horizon for disruptive changes triggered by AI.
Organizational, legal, technical, and ethical considerations combined with use cases including a live demonstration leads the way to the initial steps of your organization. 


09:00 - 09:10   Welcome @ AI-Forum – shqa & FFI  
by Patrick Fischer & Corinne Wild
  • Short intro event & speaker panel
  • Why is this relevant? What’s in for you?

09:10 - 09:30   First Steps On The AI Journey: A Blueprint for Introducing AI Within A Biopharma Environment 
by Jennifer Cumins - Global Insights Lead, Bavarian Nordic
  • What is AI? How does it differ from ML and IOT?
  • Recent developments in AI
  • AI and changes in operation procedures

09:30 - 09:50   Practical AI: Today’s Use Cases and Tomorrow’s Aspirations
by Edith Schallmeiner - Chapter Head Digital Excellence, Roche Pharma Schweiz AG
  • Strategical considerations with AI
  • Anchoring in organisations

09:50 - 10:10   Do you have the use of your generated AI content under control?
by Bernhard Bürki - Senior Manager / Digital Lead, Biogen Switzerland AG
  • Processes
  • Ethics
  • Data protection

10:10 - 10:40   Networking break

10:40 - 11:00   Empowering Commercial Excellence through AI
by Beat Obrist - Director Digital / Data Analytics & Operations, MSD Merck Sharp & Dohme AG
  • AI in Omnichannel Marketing

11:00 - 11:40   Practical applications of AI 
by Patrick Fischer - Senior Director Client Solutions, FFI Ventures GmbH
  • Live-Demonstration of

11:40 - 12:20   Panel discussion 
All speakers, moderation Corinne Wild

12:20 - 12:30   Closing
by Corinne Wild - Managing Director, shqa

12:30 - 14:00   Stand-up lunch / Networking 

The AI Forum is aimed at:
  • General Managers
  • Digital Leads
  • Compliance Officers
  • Medical
  • Research & Development
  • Commercial Functions
  • Medicals, Market Access, Regulatory
  • Compliance and Legal functions
  • Marketing
  • And other interested associates or groups

Forum: Artificial Intelligence in Pharma
Register here


Tuesday, June 11, 2024


09.00 - 12.30



Course type



Park Hotel Zug
Industriestrasse 14, 6302 Zug


Arrival by public transport
From Zug railway station you can reach the hotel in about 4 minutes on foot.

Travelling by car
There is an underground car park directly at the hotel as well as surrounding parking spaces.

Cost per person (excl. VAT)

CHF 390.– (for shqa members)

CHF 490.– (for non-members)

Included in this fee are:
seminar documents and confirmation of participation

Contact persons