Medical Affairs Certificate Program Module E – Strategic partnering

The theory behind:

• Role of Medical Affairs in the product and patient journey 
• Strategic partnering – providing medical leadership 
• Integrated business plan
  • Basics of a business plan and medical strategy
  • Planning & reporting (targets, KPIs, outcomes) 
  •  Medical stakeholder mapping (incl. KOL/TL management) 
• Scientific / medical education and communication 

Hands on:

• Internal & external strategic partnering  
• Cross-functional cooperation partnering in pre- and  post-launch scenarios 
• Medical stakeholder mapping 

After completion of this module, the participants will have the following Knowledge and understanding of  

• Lifecycle of a medicinal product 
• Medical strategy, integrated business planning and execution: pre-, peri- and post launch 
• Strategic partnering and long-term oriented scientific engagements 
• Scientific/medical education (in- and external) and medical activities  

And are able to apply in their jobs 

• Co-create medical strategy and brand planning 
• Establish patient journey scenarios Internal and external partnering 
• Medical leadership without administrative authority – working in a matrix organization/cross-functional 
• Ownership of all medical activities 
• To provide internal and external medical education 
• Collect medical insights and define patient needs 
• Define data gaps of marketed medicinal products 
• Knowledge of possible KPIs, outcome measure, surveys 
• Budget and business acumen 

The following related topics/skills are also cross-referenced to other modules: 

• Medical stakeholder mapping (Module A – Swiss Healthcare System) 
• Scientific / medical education (Module B – Medical Communication & Presentation / Module F – Medical Omnichannel Engagement)