The essence: Customer Engagement Overview
Customer Engagement Certificate Program
The digital revolution is reshaping the pharmaceutical industry, and the customer-centric approach is essential for creating meaningful stakeholder relationships and engagements.
In this seminar you'll gain a comprehensive understanding of customer engagement. Explore the key components of the "3 Cs and 1 E" equation —Customer, Content, Channel and Engagement and learn how these elements interact to create impactful strategies.
You will also be introduced to essential tools like Personas and Customer Journeys, enabling them to better understand and engage their target audience. Furthermore, the seminar will highlight the value of customer-centric approaches in building meaningful connections and driving business success.
- Introduction to customer engagement and potential benefits
- Identifying customer needs and preferences
- The equation: 3 Cs and 1 E: Customer + Content + Channel = Engagement
- Tools from the toolbox: Personas and Customer Journeys
- Brand / Product / Medical Manager
- Digital Leaders / Managers
- Chapter / Squad Leaders
- Kommunikationsverantwortliche
- Marketing-/Verkaufsleitung
- Commercial Excellence Leaders
- Sales Force Effectiveness Leaders /KAM
- Business Unit Heads
Consultant & Coach
JH Consulting & Coaching
Head Medical Office Sanamea AG; CEO Medyoo AG
Sanamea AG
Oberarzt, Klinik für Geburtshilfe
Universitätsspital Zürich
The essence: Customer Engagement Overview
Inscrivez-vousDate
mercredi 27 août 2025
Temps
09.00 - 17.30
Langue
Anglais
Type d'événement
Seminar
Lieu
Trafo Baden Kultur und Kongresszentrum
Brown Boveri Pl. 1, 5400 Baden
Anreise mit den öffentlichen Verkehrsmitteln
Wir empfehlen Ihnen die Anreise mit den öffentlichen Verkehrsmitteln, das
Trafo Baden ist nur gerade 3 Gehminuten vom Bahnhof Baden entfernt.
Anreise mit dem Auto
Das Parkhaus Trafo zählt 300 gedeckte Parkplätze. Bitte berücksichtigen Sie,
dass das Parkhaus öffentlich ist und keine Parkplätze reserviert werden können.
1000 weitere Parkplätze finden Sie in nächster Nähe zum Trafo Baden
CHF 980 .– (pour les membres de la shqa)
CHF 1'480 .– (pour les non-membres)
Cost per person (excl. VAT)Cours avec certificat
This seminar is part of the Omnichannel Pharma certificate program
Vers le cours de certificat
I appreciated the structured theoretical part just as much as the practical contributions from everyday working life. Perfect for me to make the respective connections. Everything was rounded off by case studies that simulated the application of what had been learned, as well as the exchange with the course participants. For me, it was ideal either as an introduction to a new topic or as an in-depth study of an already familiar subject area.
Christoph Humula, Brand Team Coordinator - Innovative Medicines, Bristol-Myers Squibb SA
Participant Omnichannel Pharma Certificate Course