
Julian Hohendorff
Consultant & Coach
JH Consulting & Coaching
As it becomes increasingly challenging to reach your customers, every touchpoint - both digital and analog - needs to make an impact. Approaching the right customer in the right place at the right time with the right message – this is the task for every customer-facing team member.
The Customer Engagement Certificate Program helps you master the art of meaningful engagement – from strategy via tactics to execution.
You’ll learn how to better understand your customers needs and preferences. You will experience real-life persona research with Swiss doctors and understand their decision-making processes to ultimately design end-to-end customer-centric Campaigns.
In a dedicated module, you will explore the various technology options that are available in the market to enable orchestrated customer engagement. You will also gain a realistic understanding of how AI can enhance customer engagement – such as content generation or next best action. Additionally, you'll examine how to tailor messaging to different personas to ensure relevance and resonance across touchpoints.
Lastly, working as one customer-facing team – within the limit of the Swiss Pharma Codex – will require significant changes to ways of working and adapted behaviours of everyone involved. In a specific change management module, we will review proven change management approaches as well as venture into behaviour change and experimentation.
4 Modules to the Customer Engagement Certification
The program consists of 4 Modules to get full certification. Module 1 is mandatory to be able to attend other modules.
Modules 2 – 4 can be booked individually.
Consultant & Coach
JH Consulting & Coaching
Consultant & Coach
JH Consulting & Coaching
Consultant & Coach
JH Consulting & Coaching
Consultant & Coach
JH Consulting & Coaching
Consultant & Coach
JH Consulting & Coaching
Please choose module and date
Language
English
Course type
Certificate Program
Attendance seminar
Cost per person (excl. VAT)
CHF 4'900 .– (for shqa members)
CHF 7'400 .– (for non-members)
Costs per person (excl. VAT) Module 1 - 4. All Modules can be booked individually