Julian Hohendorff
Consultant & Coach
JH Consulting & Coaching
Marketing & Sales
Firmenseminare
Omnichannel Pharma Certificate Program
Master Omnichannel excellence
Whether you aim to deliver targeted content, enhance customer experience, or drive higher ROI from campaigns, mastering and operationalising omnichannel strategies is key and insights to drive your organization's efforts confidently.
The Omnichannel Pharma Certificate Program provides a broad introduction and hands-on exercises to master omnichannel engagement, equipping you with practical skills and insights to drive your organizations efforts confidently.
By focusing on actionable strategies, you'll be prepared to deliver measurable outcomes in a competitive landscape.
4 Modules to the Omnichannel Pharma Certification
The program consists of 4 Modules to get full certification. Module 1 is mandatory to be able to attend other modules.
Modules 2 – 4 can be booked individually.
The Certificate Program is designed for professionals from Pharma RX/OTC, Medtech and Diagnostics:
- Brand / Product / Medical Manager
- Digital Leaders / Managers
- Chapter / Squad Leaders
- Communication Manager
- Marketing / Sales Managers
- Commercial Excellence Leaders
- Sales Force Effectiveness Leaders / KAM
- Business Unit Heads
Modules
This Module is a 1 day seminar and mandatory to be able to attend other modules.
Module content
Module content
- Introduction to omnichannel
- The equation: 3 Cs and 1 E of Omnichannel: Customer + Content + Channel = Engagement
- Tools from the toolbox: Personas and Customer Journeys
- Value of Omnichannel
Location
Lecturers
This Module is a 2 day seminar
Module content
Module content
- Agency collaboration models
- Designing and planning an Omnichannel measure
- Developing engagement objectives and key messaging
- Texting basics and Persona-specific
- Developing a content + channel mix
- Developing a user journey
- Creating a success measurement framework with the right KPIs
Location
Lecturers
Julian Hohendorff
Consultant & Coach
JH Consulting & Coaching
This Module is a 1 day seminar
Module content
Module content
- Omnichannel technology overview and landscape
- Overview of relevant technology players
- AI as a key enabler for omnichannel
- Automation potential for small teams and limited budgets
Location
Lecturers
Julian Hohendorff
Consultant & Coach
JH Consulting & Coaching
This Module is a 1 day seminar
Module content
Module content
- Six stages of change
- Logical layers impacting change
- Behaviour change wheel
- Interventions to drive change
- Breaking down silos: cross-functional omnichannel engagement
- Change tracking
Location
Lecturers
Julian Hohendorff
Consultant & Coach
JH Consulting & Coaching
Julian Hohendorff
Consultant & Coach
JH Consulting & Coaching
Omnichannel Pharma Certificate Program
Please choose module and date
Language
English
Course type
Certificate Program
Attendance seminar
Cost per person (excl. VAT)
CHF 4'900 .– (for shqa members)
CHF 7'400 .– (for non-members)
Costs per person (excl. VAT) Module 1 - 4. All Modules can be booked individually
I appreciated the structured theoretical part just as much as the practical contributions from professional experience. It was perfect for me to make the necessary connections. Everything was rounded off by case studies that simulated the application of the learned content, as well as the exchange with peers. For me, it was ideal either as an introduction to a new topic or as a deep dive into a familiar field.
Christoph Humula, Brand Team Coordinator - Innovative Medicines, Bristol-Myers Squibb SA
Graduate Omnichannel Pharma Certificate Program