Medical Affairs Certificate Program Module B – Effective medical communication
- Covering both psychological and physical aspects of modern communication
- Looking into target audience specific communication and active listening
- Combines insights generation with aspects of an inspiring dialogue
- Personal attitude / mindset
- Customer meeting journey
- Situational analysis
- Who will sit opposite me?
- Meeting agenda and goals / setting objectives
- Target-oriented questions
- Active listening
- Basics of decision making
- Customer needs analysis
- Insights generation
- Regulation of the autonomous nervous system and body language
- Scientific dialogue
- Recognizing signals
- Respond to questions
- Objection handling
- Applied psychology of decision making
- Self awareness (incl. differentiation from others)
- Attitude - the inner team
- Character typisation (3/4-color scheme)
- Systematic of a call/meeting (preparation, getting started, discussion/presentation, closure)
- Body language
- Self-regulation in difficult situations
- Applied communication basics
- Active listening
- Objection handling
Director Medical Customer Engagement
Roche Pharma (Schweiz) AG
CEO
Wels - Omnino Medico
Medical Affairs Certificate Program Module B – Effective medical communication
Register hereDate
Part 1:
Thursday, July 2, 2026
09.00
- 17.30
Part 2:
Friday, July 3, 2026
08.30
- 17.00
Language
English
Course type
Seminar
Location
See- und Seminarhotel FloraAlpina AG
Schibernstrasse 2, 6354 Vitznau
Vitznau is easily accessible by express train (via Lucerne) and boat.
Or you can travel from Zurich-Kloten Airport, Zurich, Basel, Bern, Geneva...
traveling by public transport is relaxing.
The hotel has its own bus station «Floraalpina»
Arrival by car
There is free parking directly at the hotel
Cost per person (excl. VAT)
CHF 1'960 .– (for shqa members)
CHF 2'960 .– (for non-members)
including confirmation of participation, presentations,1 night in a single room, meals and drinks
Certificate Program
This seminar is part of the Medical Affairs certificate program.
To the certificate course
A practice-oriented, cross-company Medical Affairs education is rare — SHQA is filling this gap. The certificate program content provides me with hands-on examples and strategies for my daily job. Furthermore, the interactive sessions with expert instructors fostered a collaborative learning environment that I greatly appreciated.
Sandra Maamari, Medical Advisor / Bayer (Schweiz) AG
Participant Seminar "Medical Affairs Certificate Program"