2nd Forum: Artificial Intelligence in Pharma
Hands-on / from Pharma for Pharma

The aim of this event is for pharmaceutical companies to get together to learn and exchange information on AI use from different perspectives.
They will share their learnings, opportunities, and hurdles. Examples and breakout sessions will be held for practical and classroom exchange.
by Patrick Fischer & Corinne Wild
09:10 - 09:35 Technical evolution within the industry - status quo & ambition in CRM and asset management
by Dr. Joerg Muetze, Veeva Systems
09:35 - 10:00 Generate considerate value with AI in CRM/asset management context
by Edith Schallmeiner and Lucas Krüttli, Roche Pharma (Schweiz) AG
10:00 - 10:15 Swiss Pharma Report - how do Swiss physicians use AI?
by Marco Schulz, elaboratum suisse GmbH
10:15 - 10:40 Lead AI implementation and change management.
by Nina Reichert, Amgen Switzerland AG
10:40 - 11:00 Networking break
11:00 - 11:45 Breakout sessions with tangible examples
- Breakout 1 - Medical/Regulatory/Market Access examples on knowledge management lead by Nina Reichert, Amgen Switzerland AG
- Breakout 2 - Marketing & Sales examples led by Beat Obrist, MSD Merck Sharp & Dohme AG
- Breakout 3 - Co-Pilot; sustainable introduction of AI tool in a different way; lead by Andreas Fischer and apprentice team, Pfizer AG
11:45 - 12:15 Wrap up and discussion in plenary session
12:15 - 14.00 Stand-up lunch / Networking
- General Managers or their delegates
- Pharma Executive Board Members
- Digital / AI - Leads
- Compliance Officers
- Finance and Legal functions
- Medical Affairs Professionals
- Marketing & Sales Functions
- Market Access & Regulatory
- and other interested associates or groups

Senior Medical Director
Amgen Switzerland AG

Head of DACH (Commercial Solutions),
Veeva Systems

Vorstandsmitglied shqa, Director Digital, Data Analytics & Operations
MSD Merck Sharp & Dohme AG

Chapter Head Digital Excellence
Roche Pharma (Schweiz) AG

Head of Legal & Compliance
Roche Pharma (Schweiz) AG

Managing Partner
elaboratum suisse GmbH

Senior Director Client Solutions
FFI Ventures GmbH

Geschäftsführerin shqa
swiss health quality association (shqa)
2nd Forum: Artificial Intelligence in Pharma
Register hereDate
Tuesday, April 15, 2025
Time
09.00 - 12.15
Language
English
Course type
Seminar
Location
HSLU - Hochschule Luzern
Suurstoffi 1, 6343 Risch-Rotkreuz
Cost per person (excl. VAT)
CHF 290 .– (for shqa members)
CHF 390 .– (for non-members)
Price includes lunchContact persons

Rebecca Siegmann
Contact us