The essence: Omnichannel overview
Omnichannel Pharma Certificate Program
The digital revolution is reshaping the pharmaceutical industry, and the omnichannel approach is essential for creating meaningful stakeholder relationships and engagements.
In this seminar you'll gain a comprehensive understanding of omnichannel engagement. Explore the key components of the "3 Cs and 1 E" equation —Customer, Content, Channel and Engagement and learn how these elements interact to create impactful strategies.
You will also be introduced to essential tools like Personas and Customer Journeys, enabling them to better understand and engage their target audience. Furthermore, the seminar will highlight the value of omnichannel approaches in building meaningful connections and driving business success.
- Introduction to omnichannel
- The equation: 3 Cs and 1 E of Omnichannel: Customer + Content + Channel = Engagement
- Tools from the toolbox: Personas and Customer Journeys
- Value of Omnichannel
- Brand / Product / Medical Manager
- Digital Leaders / Managers
- Chapter / Squad Leaders
- Kommunikationsverantwortliche
- Marketing-/Verkaufsleitung
- Commercial Excellence Leaders
- Sales Force Effectiveness Leaders /KAM
- Business Unit Heads
Consultant & Coach
JH Consulting & Coaching
The essence: Omnichannel overview
Register hereDate
Thursday, May 8, 2025
Time
09.00 - 17.30
Language
English
Course type
Seminar
Location
Trafo Baden Kultur und Kongresszentrum
Brown Boveri Pl. 1, 5400 Baden
Arrival by public transport
We recommend that you travel by public transport, the
Trafo Baden is only a 3 minute walk from Baden train station.
Arrival by car
The Trafo parking garage has 300 covered parking spaces. Please note,
that the parking garage is public and no parking spaces can be reserved.
1000 further parking spaces can be found close to Trafo Baden.
CHF 980 .– (for shqa members)
CHF 1'480 .– (for non-members)
Cost per person (excl. VAT)Certificate Program
This seminar is part of the Omnichannel Pharma certificate program
To the certificate course
I appreciated the structured theoretical part just as much as the practical contributions from professional experience. It was perfect for me to make the necessary connections. Everything was rounded off by case studies that simulated the application of the learned content, as well as the exchange with peers. For me, it was ideal either as an introduction to a new topic or as a deep dive into a familiar field.
Christoph Humula, Brand Team Coordinator - Innovative Medicines, Bristol-Myers Squibb SA
Graduate Omnichannel Pharma Certificate Program